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Anna-Louise Sleepwear

An Interview & Giveaway


I dream of days...lazy days, sleeping till noon, watching movies and escaping from the world! That pretty much sums up my current dream list! If that is your ideal and PJ time is your favourite o'clock then, you will love reading more about Anna-Louise Sleepwear from Anna Atkinson, the woman who is bring some style back to Club Duvet.

Anna shares her insights and business tips with us...

What made you decide to start a sleepwear company?
After finishing at Elizabeth Galloway Fashion Academy in Stellenbosch my dream was to become a designer, so I gained experience in retail, media and styling before focusing on my designer dream. While gaining experience with big retail companies and media houses, I saw how people's lives were changing, becoming faster, more demanding and leaving less time for luxury and relaxing.  Anna-Louise Sleepwear creates calm in the evenings, a balance in the chaos of life that helps leave the stresses of your day behind. 

Anna Louise Sleepwear has a minimalist style and colour palette. What is the inspiration behind the look and feel of your collections?  
Anna-Louise is a farewell to the big baggy old t-shirt and a welcome to stylish and beautiful sleepwear. Anna-Louise creates sleepwear that is simple, elegant, feminine and stylish without the frills, prints and patterns. 

What, in your opinion, makes Anna Louise Sleepwear luxurious and special?
Our fabrics are soft and comfortable, our style is simple yet elegant which is the perfect item to slip into after a long day in the office or after a relaxing bath.  It’s ideal if you have an unexpected visitor or need to pop out to grab some groceries for dinner, without feeling like you dressed for bed in the early afternoon.

Do you design all the sleepwear and do you manufacture in-house? Where do you draw ideas from?
I personally source quality fabric's to compliment Anna-Louise's feminine designs, and produce comfortable and luxurious sleepwear that feels so good you will want to spend your whole Sunday lounging around in them. I also take time to consider the smaller details, trying to create a range that is suitable for all women. Including women with older sons, pregnant women, working women, sporty women and newly wed ladies, whilst at the same time ensuring that each range is complimentary to all body shapes and sizes.

What personifies a ‘perfect night in’ for you?
A relaxing evening at home, I still like to be comfortable, look stylish and feel beautiful which is what I love about my range. It helps put all those together. Snuggled up in Anna-Louise slouch pants, top and jersey wrap gown while eating popcorn and watching movies with my boyfriend and two miniature Yorkies is the perfect night in for me.  

What advice do you have for fellow creatives who are interested in starting a business?
If I could give any advice it would be, what you put in you will get out.  ‘There is no elevator to success; you have to take the stairs.  Be patient, your hard work will always pay off. 

Anna is kindly giving away one of these beautiful sets of sleepwear! Lucky us!
To Enter:
Please leave a comment, telling us what personifies a perfect night in for you.
For an extra entry: Like the Anna-Louse Sleepwear page, click here. Or follow the brand on Twitter. 
You can also share the giveaway - be sure to '@' me, so I know you have shared it.
This a local giveaway (South Africa). Giveaway closes - Wednesday 4 September.

Happy entering and good luck!



Congrats to Tracy Jacobs! You are the winner of the amazing Anna-Louise Sleepwear giveaway! 
*winner picked using Random.org.
Thank you to all of you who entered, really enjoyed your comments!

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